Wendi Francis, MS, RD/LDN, CPC is not your average expert. She is a movement maker, a business strategist, and a pioneer in women’s wellness.
A nationally recognized nutritionist, food psychologist, speaker, podcast host and best-selling author, Wendi has spent more than 30 years helping women heal their relationship with food, body, and self. Her work blends clinical excellence with emotional insight, strategic thinking with soul-deep transformation.
Wendi has built and co-owned three integrative health companies, including Integrative Health Centers of Charlottesville, Integrative Freedom, and Pure Vitality; each serving thousands of clients annually and generating seven-figure revenues. As Clinical and Education Director, she created practitioner training programs and client pathways that produced lasting results. Her companies achieved an average 90% client retention rate, a rare benchmark in the wellness field and a testament to the trust, transformation, and continuity she cultivated in every relationship. She has also owned Nutrition Solutions since 1998 where she has worked with clients and supervised health care practitioners within her area of expertise-eating disorders, emotional eating and therapeutic weight loss.
Her coaching expertise was also honed inside Tony Robbins’ organization, where she served as a Robbins Results Coach, supporting executives, entrepreneurs, and high-achievers in turning insight into action. Trained in strategic intervention and peak performance, Wendi helped clients dismantle their patterns, rewire their beliefs, and live more powerfully aligned lives.
In her career, Wendi has launched five successful businesses. Currently, within her two companies, Nutrition Solutions and Overcoming, she supervises other healthcare practitioners, speaks on multiple platforms, and continues to transform the way women approach wellness.
You already have the answers. I come with the questions.
I help team leaders close the knowledge gap on disordered eating.
HEALING YOUR RELATIONSHIP WITH FOOD CAN HEAL YOUR WHOLE LIFE.
In my decades of practice, the common thread I’ve witnessed running through the lives of my clients is this: Your relationship with food is congruent with your relationship with yourself and with those in your life.
Emotional ties to the food we eat are rooted in something much deeper. From childhood trauma, to mindlessly falling into destructive habits – when we call attention to what food is doing for us emotionally, it simultaneously sheds a light on a wound or dark space that we are subconsciously (or consciously) avoiding.
In my work, I guide my clients to safely expose that wound or space with self-compassion, bring it into the light and ultimately heal and change it, using the tools that I’ve developed in my three decades in practice.

Overcoming Emotional Eating: An Experiential Workbook
An experiential, interactive workbook designed to help you overcome what you had become to move into the person, without the food, you were born to be.
"Wendi is an outstanding life and business coach for any female entrepreneur who wants to grow and become her best self. Being a woman in business can sometimes feel lonely - especially while navigating the many roles of wife, mother, and leader - but Wendi has been a steady source of encouragement, clarity, and wisdom through every season of my journey..."
-Cristina Edelstein-Skurat
Team Leader | Realtor | RE/MAX Results
Kerby & Cristina Real Estate Experts
Wendi Francis MS, RD/LDN, CPC – Food Psychologist, Certified Professional Life and Business Coach and Registered and Licensed Dietitian, brings over 30 years of experience, a wide variety of education, certifications and expertise to the table, as she helps clients, groups and businesses overcome the challenges they face in healing their relationship with their food, weight, body and themselves. She works with both individuals and groups, corporate and non-corporate, in their plight to free themselves from the things that bind them to their past disenabling them to become who they were meant to become.
She has a distinct connection to helping women in their relationship with food and weight but also has the clinical expertise to guide women through hormone health and other physiological ailments that fixate women on the disempowering plight that life changes can have as well as the resources and tools it takes to thrive successfully in business and career orientations as well. For the last 10 years, Wendi has also utilized her knowledge to develop multiple support resources to aid the mind and body in psychological and physiological challenges it has during specific phases of life.

Each week you can join me, for the Overcoming Podcast, to help YOU overcome your emotional overeating. If you want to finally find freedome from your food, weight, and body, this is the podcast for you. Your time to become an OVERCOMER starts now.

I've written several books to help people overcome emotional eating, make better food choices and empower themselves and their clients. Written specifically for individuals as well as healthcare practitioners to learn from my experience.

These self-led courses are a great way to deepen your knowledge around emotional eating. With courses for the individual, as well as weight loss practitioners, I am excited to share what I've learned in my rewarding career with you.
There's much to see here. So, take your time, look around, and learn all there is to know about us. We hope you enjoy our site and take a moment to drop us a line.
Let's dive a little deeper.
Most of us were conditioned from a young age to associate food with emotions. Whether it was offered as a reward, to help us feel better when we got hurt, or as something to feel guilty about wasting or enjoying too much, you are not alone if you grew up with food as a crutch.
Emotional eating affects most of us. Whether it's something we do when we're bored, in the car, is triggered by stress, or helps us feel better when we're down - we are using nutrition for something other than its intended purpose.
When the substance we use to numb or tolerate difficult feelings falls into the "bad" category - like drugs or alcohol - there is an understanding that it is not good for us. But food is a necessary part of life! Without it we will die. And in that space, the urgency to understand our compulsions around it are often subdued.
It's not until the effects of emotional eating start to show up in the body that we start to pay attention. When left until this stage, it's common to experience shame, which unfortunately, often leads to isolation and stops people from seeking help.
No! The problem with most weight loss plans is that they focus on the symptoms, not the root cause. Counting calories, diet fads and yo-yo dieting don't deal with the problems that got you to where you are now.
Recovering from emotional eating is about compassionately uncovering the underlying issues and healing them. The work we'll do together is largely psychological and therapeutic. Once we bring that problem out into the light, it can be healed, and then the control is placed back in your hands.
Instead of addressing symptoms like weight loss, we talk about the root cause. The truth is, you have all the answers. My job is to ask the right questions. With extensive time spent in practice, I've helped thousands of people recover from emotional eating. My clients and I work together to:
There are several options for working together. Go to my 'Business Consulting' and 'Coaching & Supervision' pages to learn more.

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